Has The Media Ever Plagiarized Your Pitch?

A common practice amongst co-workers is to serve as an old school blogger and share links to a story they find interesting and touches upon the industry they’re situated in. We do that a lot amongst ourselves which is nice, because we all have our favorite sites and therefore a good variety of content gets passed around. However, I have a personal rule against sending articles along to customers, investors, etc. unless it’s absolutely necessary. A lot of them are just ego boosters, because they validate your message and I’ve never liked the “See somebody else is saying it too now do you like me?” sales approach, because if your customers and investors are smart, which you expect them to be, then they’ve already been reading these stories. Yesterday, for the first time in over a year, I asked Adam to forward along this article from MediaPost’s “Online Video Insider”. The only reason I did is upon reading it I thought I was seeing our pitch. Although we are focusing on casual/social video games to start, video won’t be far behind and the challenges of each medium are effectively the same. Without spoiling the article for you it’s the theme of searching for a “Cadillac” type product that I latch onto the most, because that has been one of the more challenging points to convey–we’re a high-end niche product in an industry famous for commodity products–because it’s new to this space. The market shift is on, slowly but surely, yet now I’m feeling better that this bumpy ride is going to be a lot more fun. Sort of like taking advantage of the off-road capabilities of your grocery getting SUV.